abdus-pic

Engineer by Qualification,
Designer by Choice!

Hello, I am Abdus Salam, a self-taught Product Designer passionate about designing digital experiences that leave a positive impact on people, environment and the society. I am a native of Lahore, Pakistan, and have a background in Telecommunication; in which I hold a Bachelor of Engineering degree. Six months into my graudation - out of pure interest, I quit my Engineering job and made a conscious decision of moving into design, an enterprise which has led me to adopt it as a full time career and develop my skills in UX and visual design. During the past 7 years of working in diverse industries including education, health, media, SaaS and non-profits, with environments ranging from tiny startups to Fortune 500 companies, I have exposed myself to various challenges involving user experience and visual design. My designs have been instrumental in raising a $14 million funding for a healthcare startup, and products being used by millions across the planet.

To me, design is a problem solving activity. As a designer, I understand that the perfect design not only involves visual aesthetics, but even more importantly, an interface that functions well. This requires a deep understanding of human behavior and psychology - the outcome of which greatly impacts the overall experience of the product, regardless of the platform. 

I personally enjoy working on projects that require both strategy as well as visual design. I love working on problems from the ideation stage and seeing them through completion through pixel-perfect designs. I dream to become a domain expert in my field with being able to move among the process from user research to designing to shipping and analyzing results.

TOO BORING?
HERE IS A FUN LITTLE STORY

So back when I moved to San Francisco, I got caught up in the middle of an April Fool's prank by Google, a story that took the internet by storm. Read more on Google, Business Insider, Reuters, International Business Times, Vice, and God knows where else. I guess it was just the Valley's way of welcoming me to the Bay Area. 

BOOKS I'M READING

Learning, like Design is never complete. Here are some of the books that have inspired me and helped me shape my thinking as a designer.

the-design-of-everyday-things
100-things
sprint
mapping-experiences
users-journey-front
creative-confidence
design_is_storytelling_pubs
about-face
userstory-mapping
interviewing_mech.indd

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

– STEVE JOBS

ABDUS SALAM

Product Designer
Lahore  •  San Francisco  •  London

If you are thinking about hiring me or would like to discuss a project, get in touch with me at
abdussalam.rafiq@gmail.com

+1 (650) 750-4180

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