abdus salam

A quick introduction; I am Abdus Salam and I make a living working as a designer, focusing on Web and User Interface Design. I hold a Bachelors degree in Telecommunication Engineering from National University of Computer & Emerging Sciences – FAST, Lahore. However, my interest and passion for design led me to change my career from Engineering to Design. I wanted to invest myself whole heartedly into something which was close to my heart, and it happened to be Design – fun, creative and rewarding at the same time!

During the past 5+ years of working with both the public as well as the private sector including a number of product focused startups, I have exposed myself to various projects involving user interface and experience design. I served as the lead mobile UI/UX designer (iOS & Android) for a Chicago based startup, Caremerge, aimed at providing care and coordination tools for senior residents and staff members through a HIPAA compliant, easy-to-use mobile and web interface at senior living communities. I have recently moved to San Francisco and am currently looking for a full-time permanent role in a challenging environment.

I managed the design aspect – involving usability and interface design of various projects and initiatives at Information Technology University. One of my recent undertaking was to re-design the child immunization health card, which was submitted for the Records for Life Contest at the Bill & Melinda Gates Foundation. While at ITU, I led the design and development for setting up the online presence of the nascent university’s website as well its various departments and research centers. Prior to ITU, I worked with the Punjab Information Technology Board (PITB) as their lead designer, and was responsible for establishing brand identities of various public funded projects including Plan 9 (Pakistan’s first Technology Incubator) and ITU (Information Technology University). I also work as a design consultant with various local and International start-ups; my latest project include designing the layout and UI design of a web/smart-phone based field management system for Viaesys, in collaboration with University of Waterloo, Canada.

My design philosophy focuses on the neat and imaginative side of design, which generally results in designs that are minimalistic yet aesthetically pleasing. While designing interfaces, I continue to draw inspiration from the physical world; I observe physical objects and people, which enable me to model effective user interactions and flows. Three of my logos were selected and published in Logo Nest Volume 02 (Annual Publication). I am deeply fascinated by the design processes employed at firms like IDEO and Frog Design, and adhere to development design’s minimalist methodologies.

Personal development and capacity building have been instrumental in my professional life. I recently undertook an online course, Human-Computer Interaction, taught by Scott Klemmer of University of California, San Diego. The course provided various dimensions in visual design including prototyping and interaction design. It offered various insights in principles of cognition and perception, a key to building human-centered design products. I successfully completed the course with distinction and my final design project was peer-reviewed and selected amongst the Top 10 projects amongst over 370 submissions worldwide.

While I tend to focus on projects involving Web and User Interface Design, I do in fact provide a range of multidisciplinary design services including logo design, mobile application design as well as print design. I try to keep myself updated with the latest industry standard tools used in design and am fluent with Adobe Illustrator, Photoshop, InDesign, Balsamiq and JustInMind.

Hire me
If you are thinking about hiring me or would like to discuss a project, you can drop me a line at abdussalam.rafiq@gmail.com or get in touch with me through the Contact page. For full time opportunities and an insight into my professional background, you can have a look at my resume. I would love to hear from you.

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” – Steve Jobs.