SKILLS
Product Strategy
Design Systems →
Customer Journey Mapping →
Affinity Diagramming
Persona Development
User Interviews
Information Architecture
Sketching
Wireframing
Visual Design →
Interactive Prototyping →
TOOLS
Paper & Pencil
Figma
Sketch
Principle for Mac
InvisionApp
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe InDesign
TECHNOLOGIES
HTML5
CSS3
jQuery (Novice)
Senior Product Designer, Apr 2016 - Apr 2020
Led iterative Product Design in an Agile environment for Download - CNET and TV Guide (web and Advanced Platforms - iOS, Android), two of the premium CBS Interactive brands serving millions of users globally; responsible for all user interaction design for desktop as well as mobile web/native Apps. Assisting in the ongoing product evolution to CBSi’s suite of iOS, Android, mobile web and OTT platforms, involving comprehensive user research through in-person interviews and questionnaires, identifying pain points, detailed journey mapping, wire-framing, user flows, visual design, interactive prototypes for testing and an enhanced UI focused on increasing MAUs and reaching our KPIs and metrics. Working across a broad variety of disciplines, including Product, Engineering, and Analytics among a diverse and geographically dispersed team for strategy, ideation, pixel-perfect design implementations and A/B testing for page optimization.
Amplifier Strategies
San Francisco, CA
UI/UX Designer, Oct 2015 - Apr 2016
Led User Experience and Visual Design for a large scale international project focused on using technology to assist monitoring and evaluation, project management and reporting – aimed at poverty alleviation programs in developing countries. Designed and successfully ran a pilot for a disruptive, data-driven, participant and staff performance tracking software (web, Android) with one of the world's largest NGOs based in Bangladesh to replace outdated paper processes - enabling transparency and accountability in the system. Conducted ethnographic field research while collaborating with the stakeholders in Bangladesh to gather project requirements, garner feedback, detailed journey mapping and conducting user testing on wire frames, functional prototypes and visual designs, both for web and mobile; also worked with a diverse, global team of web and mobile developers to ensure delivery of the final product.
Caremerge
Chicago & Lahore
Lead UI/UX Designer, Jun 2015 - Oct 2015
Responsible for product usability and ensuring a delightful user experience for the in-house product, aimed at providing care for senior citizen communities through an easy-to-use mobile and web optimized interface. Generated user stories, personas and use-cases for various wellness and community engagement components; specified user experience design through walk-throughs, interactive prototypes and wire-frames. Successfully shipped a family engagement app with native designs for iOS and Android, aimed at increasing family involvement with the daily activities of their senior loved ones through timely updates. A latest app user survey produced positive results indicating a significant 70% increase in family communication!
Information Technology University
Lahore
Senior Web Designer, Jan 2014 - Jun 2015
Responsible for setting up the online identity (web, mobile, social media) for the university including brand elements and marketing collateral from the ground up. Channelized various marketing strategies by running targeted campaigns on Facebook & Twitter driven towards building a healthy online presence. Served as a Design Consultant for designing human-centric interfaces at the nascent university, focusing on conceptualizing and designing solutions and case-studies to real-world problems faced in the developing countries. Explored the social, economic, cultural, and technological dimensions of ICT (Information & Communication Technologies).
Punjab Information Technology Board
Lahore
Graphic & Web Designer, Feb 2012 - Dec 2013
Led Product & Interface Design/Strategy for Web/Mobile based I.T solutions for Public Sector. Designed websites for over 25 public sector departments as well re-designed the website for the Office of the Chief Minister of Punjab. Designed the logo, website and marketing collateral for ‘Plan 9, Pakistan’s first Technology Incubator’ - currently commencing their third incubation cycle. Designed the logo and marketing collateral for ‘Information Technology University’, a first hands-on technology university in Pakistan of its kind focusing on using IT in public and private sectors in order to create innovative and efficient systems leading to sustainable development. Designed marketing collateral for various events and conferences held at Arfa Software Technology Park including ‘Information Security Conference 2013’, ‘Cloud Computing Summit’, etc.
Education
Bachelor of Science
Telecommunication Engineering
National University of Computer & Emerging Sciences, Lahore
Certifications
Human Computer Interaction
89.6% with Distinction
University of California, San Diego
ENDORSEMENTS
MARC MENDELL,
SVP DESIGN CBS ALL ACCESS
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"Upon joining the team, Abdus hit the ground running full steam ahead. He has successfully embedded himself within the various disciplines across the division. In each instance, he has shown himself to be an immensely talented designer, problem solver and deeply committed contributor to the team at large.
In addition to the impressive results on each project, he has contributed greatly to the larger design group. He is continuously willing to share his insights towards new creative or prototyping platforms and has become a go-to resource for his team.
The above paired with his positive outlook on experience design have been core to earn the respect and admiration of all of his peers both within the design team and across the other disciplines. In his short tenure, he has already made significant contribution to CBSi design and is a joy to have on the team."
RAHUL MITRA,
PROGRAM MANAGER
↓
"Abdus is a creative wizard, and brings a very fresh perspective to all our design needs. He has a thorough understanding of UI/UX principles, a very inquisitive mind and is quick to brainstorm solutions. Abdus is a team player and has a positive impact on team morale. While taking the initiative on much of our product design, Abdus works closely with developers and is able to effectively communicate information with them. In summary, Abdus is a top-rank UI/UX designer and a true asset for our company."
HABIYA BEG,
SR. PRODUCT MANAGER, WORKDAY
↓
"I have one word for Abdus: GENIUS!! He is truly a design genius. I have worked on several projects with him and even before I finish describing the use cases, business value or requirements, his design wheels have started churning and processing great ideas! The end result are exceptional! Abdus is extremely diligent and hard-working.
He is very passionate about design and at the same time, extra-ordinarily talented at what he does. Not only is he great at his work, he maintains exceptionally good work ethics. He is open to criticism and flexible in terms of making changes that fulfill the needs of the client. Abdus is also a perfectionist! He will complete that job and no part of his design will be below the mark; every little detail is perfected! I have worked with other designers too, and Abdus is definitely a guru of them all!!"
FASIEH MEHTA,
E-GOV CONSULTANT
↓
"Abdus is a different breed. His untiring ability to learn and also amazing creative skills make him an amazing UX designer. We worked on some great projects together. I still remember when we were setting up Plan9 and he had helped in a great logo. I have seen him progress leaps and bounds since then. Abdus was a great colleague to work with and I am certain wherever he goes, would be a great value add for any organisation."
ADITI BAHRI,
DIGITAL ART DIRECTOR
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"Abdus is a fast learner and a very talented UI designer. A silent worker, he respects the design process and takes time to question ideas before committing to decisions. Never shy of hard work, his willingness to pitch in and help out teammates in the face of tough deadlines makes him a great team player. With his background in engineering and his passion for design , Abdus understands the delicate balance between both UI and UX design. He has tremendous potential and I see him excelling in his work wherever he is."
MATTHEW LOWE,
CEO / FOUNDER
↓
"Abdus, is a very thought provoking designer with an eye for the user experience. He is innovative in how he works with clients and can help them see and understand the design and functionality. We had a great time working with Abdus and would highly recommend him to anyone looking for a great UI/UX designer."
ABDUS SALAM
ABDUS SALAM
Product Designer
from Lahore, currently based in San Francisco
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