Tids and bits from my design process, unused concepts and experiments – all uncut and raw. Watch this space as I upload more ↓

CUSTOMER JOURNEY MAPPING

A customer journey map detailing interactions across various touchpoints throughout the experience of an app, crafted in collaboration with a cross-functional team of product managers, engineers and other stakeholders.

MODULAR TYPE SCALE

Font values generated using a modular type scale while setting up for a Design System for a multi-platform experience. The document contains a comprehensive list of font sizes, line heights and weights etc. for various breakpoints – handed off as part of collaboration with engineers for easy implementation.

MIND MAPPING

A mind mapping session for an app strategy conducted with a remote team of Product Managers and other stakeholders. The goal of this exercise was to help align user goals with business goals, and discuss the scope of the project. Using ideation techniques like the Kipling method, I was able to help faciliate discussions amongst stakeholders and agree upon a common shared goal. The visual bit was immensely helpful in generating conversations, especially with a remote team.

CUSTOMER JOURNEY MAPPING

Customer journey map detailing various interactions across various touchpoints throughout the experience of an app, facilitated with a remote team.

USER SCENARIOS

An overview of various user scenarios being mapped out for an app component during a strategy session with Product Managers. The goal was to understand various show types (new, past, recurring etc.), their playtimes (streaming options, re-run etc.) and their availability to the user through the app. Using real-world examples, I explored various scenarios and generated concepts to help align our product goals.

CUSTOMER JOURNEY MAPPING

Customer journey mapping for a staff rostering platform at nursing homes.

STYLEGUIDE HANDOFF

A comprehensive styleguide as part of an asset handoff to the developers, serving as a single source of truth for any style updates. These are usually accompanied by redlines / spec sheets generated using Zeplin/Invision Inspect etc.

INFORMATION ARCHITECTURE

Information architecture for a software discovery platform. 

Product Designer
from Lahore, currently based in San Francisco

Get in touch at

abdussalam.rafiq@gmail.com
(650) 750-4180