A LITTLE BEHIND THE SCENES...

A little behind the scenes...

Tids and bits from my design process, unused concepts and experiments – all uncut and raw. Watch this space as I upload more ↓

CUSTOMER JOURNEY MAPPING

A customer journey map detailing interactions across various touchpoints throughout the experience of an app, crafted in collaboration with a cross-functional team of product managers, engineers and other stakeholders.

TV Guide Customer Journey Map

MODULAR TYPE SCALE

Font values generated using a modular type scale while setting up for a Design System for a multi-platform experience. The document contains a comprehensive list of font sizes, line heights and weights etc. for various breakpoints – handed off as part of collaboration with engineers for easy implementation.

Typography Values

MIND MAPPING

A mind mapping session for an app strategy conducted with a remote team of Product Managers and other stakeholders. The goal of this exercise was to help align user goals with business goals, and discuss the scope of the project. Using ideation techniques like the Kipling method, I was able to help faciliate discussions amongst stakeholders and agree upon a common shared goal. The visual bit was immensely helpful in generating conversations, especially with a remote team.

TVG App

CUSTOMER JOURNEY MAPPING

Customer journey map detailing various interactions across various touchpoints throughout the experience of an app, facilitated with a remote team.

TVG App Customer Journey

USER SCENARIOS

An overview of various user scenarios being mapped out for an app component during a strategy session with Product Managers. The goal was to understand various show types (new, past, recurring etc.), their playtimes (streaming options, re-run etc.) and their availability to the user through the app. Using real-world examples, I explored various scenarios and generated concepts to help align our product goals.

User Scenarios

CUSTOMER JOURNEY MAPPING

Customer journey mapping for a staff rostering platform at nursing homes.

Journey Map

STYLEGUIDE HANDOFF

A comprehensive styleguide as part of an asset handoff to the developers, serving as a single source of truth for any style updates. These are usually accompanied by redlines / spec sheets generated using Zeplin/Invision Inspect etc.

Styleguide

INFORMATION ARCHITECTURE

Information architecture for a software discovery platform. 

Download Information Architecture

ABDUS SALAM

ABDUS SALAM

Product Designer
from Lahore, currently based in San Francisco

Get in touch at

abdussalam.rafiq@gmail.com
(650) 750-4180

 

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Abdus Salam