CBS Interactive – Abdus Salam

How might we create a better app discovery platform?

I led the redesign efforts for Download (CNET) as part of CBS Interactive, a platform for discovery and download of new apps, visited by millions around the world every month. I simplified the app discovery user experience for web and mobile, and crafted a brand new style guide.

MY ROLE

User Research
User Interviews
Journey Mapping
Styleguide
Visual Design
Motion Design

PLATFORMS

Web, Mobile web

YEAR

2017

BACKGROUND

While Google Play & App Store host a ton of apps, there are still a few key features they continue to oversee. As a user, it gets overwhelming to find the right app for your needs as these stores fail to deliver upon providing rich recommendations based upon a user’s intent/action. As a user, it’s also cumbersome and time consuming to manually search for apps which are cross compatible for their device. Even if they find an app based upon their intent, it’s hard to compare it with other apps.

GOAL

Improve app search experience by providing the right software/app based on intent, make comparison easier and faster, and improve end funnel conversion for new and existing users.

STYLEGUIDE