School Apply helps students find, compare, select and apply to any school or program in the world through one-on-one consultation and support. It makes decision making easier by matching students with academic programs most relevant to their needs, interests and aspirations.

MY ROLE

Product Strategy
Sketching
Wireframing
Screen Flows
Visual Design
Interaction Design

PLATFORMS

Desktop, Mobile web

YEAR

2017

School Apply wanted to better understand the various UX issues on their existing website to improve funnel conversion and establish their presence as a market leader in educational consultancy. I reviewed the student journey map and formulated various interaction flows to deliver upon their business KPIs and goals. This was achieved through user testing and studying various metrics (user entry, engagement and exit points) on the website resulting in rich insights into usability issues and user behavior.

Note: Full case study coming soon.

MAPPING OUT THE STUDENT EXPERIENCE

INTENT BASED FLOWS

FUNNEL CONVERSION

(Some wireframes from the interaction flow)

REFINED SEARCH EXPERIENCE

STUDENT PROFILES

ABDUS SALAM

Product Designer
from Lahore, currently based in San Francisco

Get in touch

abdussalam.rafiq@gmail.com
(650) 750-4180