Selected branding and identity design projects over the course of time.

MY ROLE

Concept
Branding
Identity Design
Marketing Collateral

PLATFORMS

Web, Print, Mobile

YEAR

2012-14

Logo Design for Rocas Gelato, an Italian Gelato store. The logo design was selected and published in Logo Nest Volume 02 (Annual Publication).

Logo design concept for Metro Bus, an efficient and comfortable transportation system in Punjab, Pakistan. 

PayPal went under a redesign of several of its key brand elements, including its first logo redesign in seven years. Despite PayPal’s marketing spin, the new logo garnered mixed reviews from the design community. I took a stab at the redesign as an experimental project and came up with an iteration. I came up with a brand mark depicting the letter “P” in accordance with the name. On top of that, I designed a type-case for the font from scratch. The brand mark represents connection to money, to people and between people. A slightly angled mark denotes dynamism, moving forward and innovation.

Logo Design for Plan9 – Pakistan’s largest tech incubator. Launched in August 2012, it is a ground-breaking initiative taken by the Punjab Information Technology Board that aims to facilitate technological entrepreneurship in the country. I was responsible for laying out the brand identity and visual guidelines for the brand. The concept for the mark originated primarily from two components; a light bulb signifying new ideas, and a hot air balloon representing successful launch of ideas/start-ups.

Logo Design for CTG (Centre for Technology in Governance), an applied research center located at ITU (Information Technology University), working in collaboration with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). The logo mark consists of custom typography with a play on the letters; the ‘T’ of technology playing a part in the ‘G’ of governance.

Logo Design for Hydate+, a purified bottled water brand .

Savaree is Pakistan’s first ridesharing app offering cabs, rideshares, monthly pick and drops and rides to events around the country. Designed the logo, mobile app screens as well as various promotional graphics for the startup.

Designed the logo and brand identity for Pakistan ICTD Workshop 2014; the workshop was organized in collaboration with University of Washington, attracting leading researchers and practitioners in ICTD to discuss how technology can be utilized to address unique set of problems currently being faced by Pakistan. I was responsible for designing all related marketing collateral for the workshop including banners, posters, program booklet, swag items etc.

ABDUS SALAM

Product Designer
from Lahore, currently based in San Francisco

Get in touch

abdussalam.rafiq@gmail.com
(650) 750-4180